Is Starting A Business In 2026 A Good Idea?

Is starting a business in 2026 a good idea? To be honest, we couldn't tell you yet. What I can say is that Aaron and I started Fiona, in part, as a movement against what seemed to be endless exposure to a list  of cataclysms and existential crises to our way of life. 

As if it wasn't already hard enough filtering through news sources for reliable global updates, we have, generally speaking, not had a clue in the world as to the true state of economic affairs. It was in this fog of mental war it became clear to us what we had to do; ignore it all, listen to our guts, and do what we wanted. 

And so Fiona was born. From an idea that came up in conversation during  a hurricane surf session to an LLC and an online marketplace. Our goal is simple, make what we love and give back to the community in which we came up in. Not in some over- embellished  philanthropic way, but rather by creating a brand of real substance with products people can rely on for generations. To move through this world with grit. Unapologetically forward, the way we want to, not the way the industry says we should. 

Markets are sketchy. Inflation is brutal. Supply chains again disrupted. When all signs point to saving money, spending less on business and just generally playing it safe, we're paddling out in the opposite direction. Into the proverbial hurricane from which Fiona was born. 

So is it a good idea? I don't think we care. It's our way of rejecting what we see as the continual demise of the world and, like surfing, rejects mainstream thought and boundaries put in place to diminish, dull and destroy freedom.